The fourth largest metropolitan economy in the world – far outsizing western fashion hubs London and Paris – Seoul is home to almost half of South Korea’s total population. This dense populous – and a fluidity of influence flowing from east to west and vice versa – has given rise to a pervasive sense of self-expression and individuality for the city’s inhabitants, resulting in some of the most highly documented and diverse street style in the world. Stepping up to the plate in the sneaker stakes, Seoulites’ footwear rotation centred around chunky dad-sneaks and vibrant colourways.
Unsurprisingly, Balenciaga’s now-infamous Triple S was on show in all-but every colourway, joined in tenure by Demna’s sock runner – a firm favourite with Seoul’s tactical-focused sanctum of black-out style aficionados. Other chunky styles included PUMA’s Thunder Spectra and some of Yoshi Yamamoto’s latest work with adidas for the Y-3 imprint. Sticking with the theme of tactical style, a range of Errolson Hugh’s latest sneaker work with Acronym in collaboration with Nike stepped out, with multiple colourways of the recent Air Presto Mid making their way up the ramps of the Dongdaemun Design Plaza and into the presentations.
Other noteworthy sneaker appearances included Virgil’s OG colourways of the Air Presto from 2017’s iconic ‘The Ten’, and ultra-vibrant styles of Nike’s Epic React. Check out our Seoul Fashion Week street style gallery.