IISE, which translates to “2nd generation”, is a brand dedicated to creating products with a distinct interpretation of both modern and traditional Korean culture. Each piece is made in Seoul, utilizing a combination of local fabrics, techniques, and a mix of Korean design aesthetics. Using high quality materials and a focus on craftsmanship, we strive to create wardrobe staples with special characteristics that make each piece uniquely IISE.
Popcorn Store is a retail footprint founded by Joe Wong who is the major shareholder of Trinity Chain Holding Limited. Over the course of several years, we established as a premiere destination for quintessential streetwear and sneakers and expanded into several growing markets across China and Southeast Asia, a destination for the most exciting brands in the space.