WHIZLIMITED

Hiroaki Shitano in Tokyo started his brand WHIZ for the Autumn/Winter season in 2000. Keeping the concept of “individual clothing” in his mind, he established the original Tokyo street style which has spans many and various categories. After 3 years in 2003, the brand which started out with hand-made printed T-shirts changed it’s name to WHIZ LIMITED when he opened it’s flag ship store LUMP TOKYO in Harajuku.

Collaboration line with outdoor brand Marmot in 2007, “Marmot by WHIZ”.

First runway show at Mercedes Benz Fashion Week TOKYO(Tokyo Collection) in October, 2011. 6 times runway shows of Tokyo Collection since then.

Collaboration lines with snowboard brands with Kazuki Kuraishi, BONEFIRE by Felicity 2012 a/w, SALOMON by Felicity 2013 a/w.

TOKYO FASHION AWARD 2017 in 2016. Exhibit in Paris fashion week started from 2017 Autumn/Winter.

Collaboration line 2018 Autumn/Winter with Kappa in Paris, “Kappa Shadow Collection”.

20th anniversary on July 6th, 2020.