Ever Since Shawn Yue founded his personal brand COMMON SENSE (CMSS) in 2010, he has collaborated with different international brands and fashion units and created quite a number of jointly produced fashion items and projects, which has gained a very enthusiastic response.
In 2014, Shawn developed a brand new independent label with the concept of MADNESS (MDNS). Compared with CMSS, which mainly focuses on limited collaborative editions, MADNESS is simply a platform which allows Shawn to share his personal preferences for fashion and lifestyles. Through this platform, Shawn spreads his belief in that “MADNESS BREEDS MADNESS”, everyone should wisely use their “MADNESS”, a somewhat “INSANE” instinct, so as to breed greater fashion sense.
MADNESS’s collection reveals Shawn’s consistency in minimalism with meticulous details and quality materials, together with our online store as a vast platform.
Popcorn Store is a retail footprint founded by Joe Wong who is the major shareholder of Trinity Chain Holding Limited. Over the course of several years, we established as a premiere destination for quintessential streetwear and sneakers and expanded into several growing markets across China and Southeast Asia, a destination for the most exciting brands in the space.