The lifetime of a garment today is unnecessarily short. The norm is that you buy a sweater, wash it way too often and throw it out way too early. We believe in changing that behavior. The way we treat our clothes today is simply not possible in the long run.
The philosophy of clothing care isn’t something new. Two generations ago everybody knew how to take care of their clothes, but since then the tradition has been forgotten. We wanted to bring it back, but with a modern solution. That’s why our founders Frej, Petra and Martin started Steamery in 2014.
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Popcorn Store is a retail footprint founded by Joe Wong who is the major shareholder of Trinity Chain Holding Limited. Over the course of several years, we established as a premiere destination for quintessential streetwear and sneakers and expanded into several growing markets across China and Southeast Asia, a destination for the most exciting brands in the space.