THISISNEVERTHAT

Thisisneverthat (TNT) is a pioneering Seoul-based streetwear brand founded in 2010 by Nadan Cho, Jonkyu Choi, and Inwook Park, known for blending global street culture, retro '80s/'90s aesthetics, and technical performance wear with a distinct Korean identity, creating authentic, high-quality apparel with iconic graphics, classic American staples, and collaborations with cultural icons. They're seen as trailblazers in the Korean fashion scene, focusing on in-house design, global lookbooks, and a design ethos rooted in music, art, and underground scenes, making clothes they genuinely wear.